LEVEL 1: EFFECTIVENESS - DOING THE RIGHT THINGS.
LEVEL 2 :EFFICENCY: DOING THINGS RIGHT.
LEVEL 3: IMPROVING - DOING THINGS BETTER.
LEVEL 4: CUTTING - DOING AWAY WITH THINGS.
LEVEL 5: COPYING - DOING THINGS OTHER PEOPLE ARE DOING.
LEVEL 6: DIFFERENT - DOING THINGS NO ONE ELSE IS DOING.
LEVEL 7: IMPOSSIBLE - DOING THINGS THAT CAN'T BE DONE.
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